Appearing in the first episode of The Simple Life, a US-American reality television series from 2003, the motto “no money, no luxury, and no clue” hits harder than ever. 

With the Old Wild West still making its merry trot across the world, collecting and distributing bounties in circle jerks, we keep getting the wrong kind of cuts, moving around against our will, becoming prediction markets of one’s own and paying our own ransoms.